Sprint Outdoor, Ambient The last emoji by Alma Miami

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The last emoji

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market United States
Agency Alma Miami
Chief Creative Officer Alvar Suñol
Creative Director David Alvarez Rizo, Juan Camilo Valdivieso
Art Director Suhey Saldarriaga
Copywriter Sheska Ocasio
Production Landia
Released May 2016


El Ojo Festival 2016
Design Diseño Ambiental Oro

Credits & Description

Brand: Sprint
Media: Outdoor
Category: Electronics, Technology
Agency: Alma
Geo: United States
Sprint: The last emoji
Title/Título: El Último Emoticón
Advertising Agency: Alma, USA
Creative Chairman / CEO: Luis Miguel Messianu
Chief Creative Officer: Alvar Sunol
Creative Directors: David Alvarez Rizo, Juan Camilo Valdivieso
Copywriter: Sheska Ocasio
Art Director: Suhey Saldarriaga
Group Account Director: Faustino Quiros
Consumer Connections Director: Jorge Mercado
Social Account Director: Herman Grabosky
Production Company: Landia Executive
Producer: Michelle Headley
Senior Producer: Ximena Aguirre
Senior Print Production Manager: Mimi Cossio
Producer / Editor: Rick Morales
Communications Manager/PR: Tatiana Seijas
Media Placement: Magnacom Worldwide
Pubic Relations: Mugsy PR
We started in one of the busiest areas in the busiest city of Florida: Downtown Miami. The sculpture was installed in the business district where crowds of pedestrians and drivers would see the piece and could interact with it. To maximize the impact of the visual statement, we encouraged pedestrians to share – and live by – the “DN’T TXT & DRIVE” message by posting a picture or selfie with the sculpture using the hashtag #SprintDriveSafe. Social posts from Sprint featuring the emoji let users share the idea even if they couldn’t visit the sculpture in person. Sprint customers were also directed to download the Sprint Drive First app, which blocks texts and calls while driving over 10 mph. We reached out to local media for additional support and viewership to spread the word throughout Florida.