Tiger Outdoor, Ambient Energy Playground by Ace Saatchi & Saatchi Makati

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Energy Playground

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Industry Confectionery & snacks, Biscuits
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Philippines
Agency Ace Saatchi & Saatchi Makati
Released May 2012

Awards

Clio Awards, 2013
Engagement Ambient Gold

Credits & Description

Type of Entry Outdoor: Ambient
Category Special Build
Title ENERGY PLAYGROUND
Advertiser/Client KRAFT PHILIPPINES
Product/Service TIGER BUISCUITS
Entrant Company: ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Advertising Agency: ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Andrew Petch Executive Creative Director
Greg Martin Creative Director
Paolo Agulto/Maui Drilon Copywriter
Gelo Lico/Milton Ganelo/Windel Aboy/Glenn Lalogan Art Director
Maine Gatbonton/Gigi Garcia Account Supervisor
Carlo Perlas Producer
Arvee De Guzman/Rose Javier Account Manager
Carmen Antunez Planner
Arvee De Guzman/Rose Javier Account Manager
Carmen Antunez Planner
Gen Lizares / Onat Roldan Ace Saatchi & Saatchi Activation
Sheila Tiongco Ace Saatchi & Saatchi Digital Director
Paolo Ruiz Ace Saatchi & Saatchi Photographer
Jerik de Guzman Ace Saatchi & Saatchi Digital Manager
Rico Torres / Gelo Lico Ace Saatchi & Saatchi Final Artist
Martin Romualdez Ace Saatchi & Saatchi PR
Loui Di Jr. Ace Saatchi & Saatchi Events Manager
Patti Mallari Ace Saatchi & Saatchi Activations Communications Director
Kiko Torno / Kris Cortez Ace Saatchi & Saatchi Events Director
Tony Sarmiento / Abe Medenilla Ace Saatchi & Saatchi Copywriter
Description of Ambient execution:
The client wanted us to demonstrate Tiger Biscuit’s energy benefits for kids. However, Kraft Tiger Energy Biscuits can’t compete with its competitors in terms of media spend. We needed to do something that would convey our energy benefit message to potential customers and remind existing customers of this benefit as well as make them feel good about choosing Tiger Energy Biscuit.