Tourism Toronto: The Cheating Wall by Сrispin porter + bogusky, Canada for Tourism Toronto

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Tourism Toronto: The Cheating Wall

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Industry Transport, travel & tourism
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Canada
Agency Сrispin porter + bogusky, Canada
Executive Creative Director Aaron Starkman
Creative Director Darren Richardson, Acd - Michael Murray
Released July 2011

Credits & Description

The Rival cities of Toronto and Montreal say itâs ok to cheat with one another. Torontonians and Montrealers are being encouraged to virtually visit each otherâs cities through a live interactive portal known as The Cheating Wall. They can use The Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall created by crispin porter + bogusky Toronto consists of separate HD video panels, each with their own camera, microphone, sensor and speaker allowing people to fully interact with someone individually.
Attached are two photos of the cheating wall.
Category: Travel, transport & tourism
Client: Tourism Toronto
Agency: crispin porter + bogusky
Country: Canada
Creative Director: michael murray
Creative Director: Darren Richardson
Executive Creative Director: Aaron Starkman
DESIGN DIRECTOR: John Thai
ART DIRECTOR: John Thai
COPYWRITER: Jane Murray
DESIGNER: Genevieve Beharry
ILLUSTRATOR: Jeremy Thompson
PRINT PRODUCER: Jennifer Dark
ASSOCIATE TECHNICAL DIRECTOR: Chris Czegel
GROUP ACCOUNT DIRECTOR: Grace Castaneda
ACCOUNT DIRECTOR: Cheryl Mckenzie
CONTENT MANAGER: Daniella Casasanta
COGNITIVE ANTHROPOLOGIST: Ryan Roberts
COMMUNICATION PLANNER: Jane Healy