Visine: Gone in 60 seconds by Lowe Jakarta for Visine

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Visine: Gone in 60 seconds

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Indonesia
Agency Lowe Jakarta
Executive Creative Director Din Sumedi
Creative Director Firman Halim
Art Director Aji Bekti
Copywriter Andrea Billy
Released October 2008

Credits & Description

Challenge

Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road.

Implementation

The idead demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.

Advertiser: Johnson & Johnson

Brand: Visine

Agency: LOWE, Jakarta
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Aji Bekti
Copywriter: Andrea Billy
Country: Indonesia