WWF Outdoor, Ambient The Ant Rally by BBDO Dusseldorf

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The Ant Rally

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Germany
Agency BBDO Dusseldorf
Art Director Fabian Pensel
Copywriter Ramón Scheffer
Photographer Jochen Manz
Illustrator Fabian Pensel
Editor Stephan Krause
Production Parasol Island
Released June 2013


Cannes Lions 2013
Grand Prix For Good Grand Prix For Good Grand Prix
Promo and Activation Lions Use of Promo & Activation; Best Use of Experiential Marketing in a Promotional Campaign Gold
Branded content & entertaiment lions Branded Entertainment; Best use or integration of experiential events Silver
Direct Lions Product & Service; Charities Bronze

Credits & Description

Media: Ambient
Category: Public interest
Agency: BBDO
Brand: WWF
Geo: Europe, Germany
Advertising Agency: BBDO, Germany GmbH, Duesseldorf
Creative Directors: Christian Mommertz, Sebastian Hardieck, Carsten Bolk, Wolfgang Schneider
Art Director: Fabian Pensel
Copywriter: Ramón Scheffer
Illustrator: Fabian Pensel
Photographer: Jochen Manz
Account Director: Sebastian Koenen
Account Manager: Lina Gilles
Agency Producer: Steffen Gentis
Production company: Parasol Island
Producers: Moritz von Schroetter, Kim Duesselberg, Jack Gregory Donald
Audio Production House: Studio Funk
Sound Designer: Marco Manzo
DOP: Ahmet Tan, Ami Rodrigues
Editor: Stephan Krause
Published: December 2012
Ambient Execution Description
The Ant Rally took place in a 2m x 4m x 1m wide terrarium in the middle of the insectarium in the Cologne zoo.The whole terrarium was coated, leaving only a small display window, where visitors could watch the ants walking through a Plexiglas tube.Small spotlights created a shadow play on a white wall behind the Plexiglas tube so that people saw both, the real ants protesting on the inside of the tube and their surreal shadows with augmented messages on the backboard.Due to its flashy arrangement, the whole object became the perfect eye-catcher for all visitors of the Cologne zoo.