Navarro Correas Outdoor, Case study, Making of Navarro Correas: Wine + Art Project (Video) by Alpha 245, Leo Burnett Bogota

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Navarro Correas: Wine + Art Project (Video)

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Industry Wine & Champagne
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study, Making of
Market Colombia
Agency Alpha 245
Agency Leo Burnett Bogota
Director Felipe Suarez
Executive Creative Director Fernando Hernandez, Mauricio Sarmiento Torres, German Espitia
Creative Director Carlos Orozco, Juan Manuel Gaitan
Art Director Carlos Orozco, Andres Moncayo - Pablo Acosta - Juan Cardenas - Carolina Suarez, Esteban Diavanera
Copywriter Juan Carlos Cardenas
Production Direktor Films
Released September 2011

Credits & Description

Alpha 245//Leo Burnett, Bogota created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine.
Category: Drinks, alcoholic
Client: Diageo
Agency: Alpha 245 // Leo Burnett
Country: Colombia
Director: Felipe Suarez
Creative Director: juan manuel gaitan
Executive Creative Director: Fernando Hernandez
Executive Creative Director: Mauricio Sarmiento
Executive Creative Director: German Espitia
Creative Director: Carlos Orozco
Creative Director: Pablo Acosta
Art Director: Andres Moncayo
Art Director: Esteban Diavanera
Art Director: Carlos Orozco
Copywriter: Juan Carlos Cardenas
Production company: Direktor Films
Account Director: Stefani Bello
Composer: LAPOST
Music + Sound Production: Juan Galeano