Adidas Outdoor, Case study Adidas NZ/NZRU: All Yours by Whybin\TBWA Auckland

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Adidas NZ/NZRU: All Yours

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Creative Director Craig Farndale, Connan James
Released November 2011

Credits & Description

4 Million kiwis wanted one. Only 15 earned one.1. Distribute 1000 posters throughout New Zealand. 15 are special. Hidden in plain sight are indistinguishable from the other 985 regular posters, they feature peel off jerseys.2. Find the special poster. Peel off the jersey. Redeem it for the real thing.3. For seven days All Black fans are given clues on facebook on the posters' location.4. 263,549 excited fans start hunting.Agency:Whybin TBWA Tequila Auckland

Category: Sportswear
Client: Adidas
Agency: WhybinTBWATequila, Auckland
Country: New Zealand
Executive Creative Director: Andy Blood
Creative Director: Connan James
Creative Director: Craig Farndale