Americans for Grammar Outdoor, Case study GRAMMAR GRAFFITI by Y&R Midwest Chicago

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GRAMMAR GRAFFITI

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Industry Education
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United States
Agency Y&R Midwest Chicago
Creative Director Derek Barnes-Acd's
Art Director Richard Fischer
Copywriter Evan Thompson
Released June 2011

Credits & Description

Category: Special Build
Advertiser: AMERICANS FOR GRAMMAR
Product/Service: AMERICANS FOR GRAMMAR
Agency: Y&R CHICAGO
Chief Creative Officer: Bob Winter
Creative Director: Acds: Evan Thompson/Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Other Credits: Director Of Innovation: Matt Witt

Ambient Execution Description
The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school.

We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.