Amnesty International Outdoor, Case study Frame of Speech by Grey Istanbul

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Frame of Speech

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Industry Charities, Foundations, Volunteers, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Turkey
Agency Grey Istanbul
Executive Creative Director Engin Kafadar, Ergin Binyildiz
Creative Director Erdinc Mutlu
Art Director Kadir Ozdemir, Çetin Yıldız
Copywriter Merve Selamet, Ece Ok
Producer Selim Ipek, Meltem Kose
Photographer Ozan Cakmak, Hakan Serbest, Korcan Atalay, Fırat Doger, Kerem Çakmak, Felix Duart
Account Supervisor Omer Ustundag
Production F2.8
Released May 2013

Awards

Cannes Lions 2013
Media Lions Product & Service; Charities, Public Health & Safety, Public Awareness Messages Bronze

Credits & Description

Advertiser: AMNESTY INTERNATIONAL
Agency: GREY ISTANBUL
Category: Small Scale Special Solutions
Advertising campaign: FRAME OF SPEECH
Executive Creative Director: Ergin Binyildiz
Art Director: Cetin Yildiz
Photographer: Hakan Serbest
Account Manager: Elifsu Serin
Creative Director: Erdinc Mutlu
Photographer: Felix Duart
Art Director: Kadir Ozdemir
Copywriter: Merve Selamet
Photographer: Ozan Cakmak
Producer: Selim Ipek
Copywriter: Ece Ok
Executive Creative Director: Engin Kafadar
Producer: Meltem Kose
Other Credits: Nazlı Turan
Photographer: Fırat Doger
Other Credits: Gizem Öğren
Photographer: Kerem Çakmak
Photographer: Korcan Atalay
Account Supervisor: Omer Ustundag

Ambient Execution Description
We ran a vast expedition all around Istanbul. More than 400 spots with graffitis were detected, documented and measured. Then we produced posters and stickers to their individual dimensions. People read "Long Live Freedom of Speech" and called upon them to take action. We framed expressions on all topics. On love. Politics. Ethnics. Ethics. Social status. Teenage rebellion. Peace. Gay rights. Illustrations... Big scale. Small scale. Indoors. Outdoors. Toilet doors. Corridors. Everywhere.The outdoor campaign initiated a hashtag operation where thousands of people bombarded the Prime Minister's account. Thousands signed a declaration demanding a law change that was presented to the parliament.

Translation
"Long Live Freedom of Speech"