THE SCREAM by Ogilvy & Mather Singapore for Faber-Castell

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THE SCREAM

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Industry Stationery
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Singapore
Agency Ogilvy & Mather Singapore
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Bars, Restaurants & Stores, etc. Bronze

Credits & Description

Type of entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser: FABER-CASTELL
Product/Service: ARTIST COLOR PENCILS
Agency: OGILVY & MATHER SINGAPORE, SINGAPORE
Advertiser FABER-CASTELL
Product ARTIST COLOR PENCILS
Entrant OGILVY & MATHER SINGAPORE, SINGAPORE
Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: THE SCREAM
Advertiser/Client: FABER-CASTELL
Product/Service: ARTIST COLOR PENCILS
Entrant Company: OGILVY & MATHER SINGAPORE, SINGAPORE
DM/Advertising Agency: OGILVY & MATHER SINGAPORE, SINGAPORE

Steve Back (Chief Creative Officer)
James Procter (Executive Creative Director)
Troy Lim/Jon Loke (Creative Director)
Adeline Siow/Troy Lim (Copywriter)
David Stevanov/Kairong Ku/Heng Sihui/Jon Loke (Art Director)
Jimmy Fok (Photographer)
Dashan Kadam/Loh Yiqi/Inessa Low/Brandon Sim/Danny Ong/Alicia Tan/Joyce Koor (Illustrator)
Shirley Tay (Account Supervisor)
Ng Huimin (Account Manager)
Ng Huimin (Account Manager)

Description of Ambient execution
To promote Faber-Castell's Fine Artist Color Pencils product range, we re-made famous art pieces by hand using thousands of color pencils as the medium itself, show off the amazing rane of hues and tones of the Fine Artist Color Pencils. The art pieces were installed in the Faber-Castell Flagship store.