Boundary Road Brewery (BRB) Outdoor, Case study Asahi: The Future Clock by Barnes, Catmur & Friends Auckland

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Asahi: The Future Clock

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Industry Alcoholic drinks & Tobacco
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market New Zealand
Agency Barnes, Catmur & Friends Auckland
Executive Creative Director Paul Catmur, Daniel Barnes
Creative Music Producer - Brad Stratton, Steve Mccabe
Account manager Nicholas Gallagher
Released March 2013

Credits & Description

Asahi Super Dry was the first ever dry beer, brewed using the revolutionary Karakuchi process in 1987. In celebration of this forward thinking Barnes, Catmur Auckland created the Asahi Future Clock. The clock is always One Day, One House, One Minute and One Second ahead. Patrons of local bars have been kept on their toes.
Media: Outdoor
Category: Drinks, alcoholic
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Brad Stratton
Creative: Steve McCabe
Head of Art: Crispin Schuberth
Group Account Director: Luke Farmer
Account manager: Nicholas Gallagher
Senior Account Manager: Meredith Maclean
Katrina Reinsfield
Beena Dhanji