Aspirin Outdoor, Case study Aspirin: Headache Lights by BBDO Toronto

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Aspirin: Headache Lights

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Canada
Agency BBDO Toronto
Art Director Jonathan Guy
Copywriter Frank Macera
Account Supervisor Nevena Djordjevic
Released December 2011

Credits & Description

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications