BARE: BARE for Christchurch by Whybin\TBWA Auckland for BARE

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Creative Tom Darlow, Beth O'brien
Designer Jessica Neale, Frank Turner Whybin Tbwa
Released November 2011

Credits & Description

Salient Kiwi writer and director Toa Frazer needed a low budget way to promote the re-staging of his landmark play Bare, to raise funds for Christchurch after their devastating earthquake in February 2011.WhybinTBWA Tequila Auckland created Red and Yellow A5 DM flyers using the visual language of earthquake stricken zone and put them into Auckland mailboxes asking only that people act: by placing them where passers-by could clearly see them. And hundreds responded. Within 2 days all 1300 seats of the Civic Theatre were sold out, raising $84,000 for the Red Cross Appeal in aid of Christchurch. Over half of the 5000 flyers distributed were stuck up, some for as long as a month afterwards.

Category: Charities & appeals
Client: Toa Fraser & the Red Cross
Agency: WhybinTBWATequila, Auckland
Country: New Zealand
Campaign file: Download campaign file
Executive Creative Director: Andy Blood
Creative: Beth O'Brien
Creative: Tom Darlow
Agency Executive Producer: Marg Slater
Designer: Jessica Neale
Designer: Frank Turner
Assistant Agency Producer: Tineke van der Walle

The Outdoor Advert titled BARE: BARE for Christchurch was done by Whybin\TBWA Auckland advertising agency for product: BARE (brand: BARE) in New Zealand. It was released in Nov 2011.