Bgh: BIG NOSES by Del Campo Saatchi & Saatchi Buenos Aires for Bgh

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Industry Home electronics & Home Appliances, Air Conditioners
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Executive Creative Director Mariano Serkin, Maxi Itzkoff
Art Director Maximiliano Maddalena, Ignacio Ferioli
Copywriter Lisandro Grandal, Diego Medvedocky
Producer María De La Paz Landeyro, Adrián Aspani
Account Supervisor Mariano Cafarelli
Released June 2011

Awards

The CUP Awards 2011
Best of Products and Services - Cup Winner

Credits & Description

Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: BIG NOSES
Advertiser/Client: BGH
Product/Service: AIR CONDITIONERS
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Diego Medvedocky/Ignacio Ferioli
Art Director: Ignacio Ferioli
Copywriter: Diego Medvedocky
Advertiser's Supervisor: Nicolás Videla/Carina Catalano/Sebastián Nugnez
Account Manager: Juan Manuel Aralda
Account Supervisor: Mariano Cafarelli
Producer: Adrian Aspani/María De La Paz Landeyro
Other Credits: Production Company: Peluca Films/Directors: Diego/Vlady
Description of Ambient execution:
BGH Air Conditioners wanted to launch its new line with 5 filtering stages, the purest air in the market. The brand focused on those who need pure air most: BIG NOSES. And offer them 25% off the new BGH units.
The Nose-O-Meter is a device installed in the main retail stores of Argentina capable of measuring the lenght of a nose.
When the nose of a client reached the sensor, the siren went off and the client won 25% off.

The Outdoor Advert titled Bgh: BIG NOSES was done by Del Campo Saatchi & Saatchi Buenos Aires advertising agency for Bgh in Argentina. It was released in Jun 2011.