BIKERS by Duval Guillaume Modem Antwerp, Touche for Carlsberg

BIKERS

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Producer Flávio Waiteman
Agency Touche
Producer Flávio Waiteman
Production Monodot
Released June 2012

Awards

Cannes Lions 2012
Promo and Activation Lions Alcoholic Drinks Gold
Media Lions Fast Moving Consumer Goods Gold
Outdoor Lions Stunts & Live Advertising Gold
PR Lions Best Use of Live Events and/or Stunts Silver
Film Lions Viral Film Silver

Credits & Description

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: CARLSBERG
Product/Service: CARLSBERG
Agency: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Entrant DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Title: BIKERS
DM/Advertising Agency: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Geoffrey Hantson/Katrien Bottez (Executive Creative Director)
Dries De Wilde (Copywriter)
Koenraad Lefever (Art Director)
Igor Nowé/Bart Creemers (Advertiser's Supervisor)
Tatiana Pierre/Charlotte Cotman (Producer)
Jonathan Moerkens/Elke Janssens (Account Manager)
Kris Hoet (Planner)
Jonathan Moerkens/Elke Janssens (Account Manager)
Kris Hoet (Planner)
Production Company: Monodot/Producer: Tatiana Pierre/Charlotte Cotman/Director: Cecilia Verheyden (Other Credits)
Description of Ambient execution
a series of unsuspecting couples bought cinema tickets, only to find as they walked in to the theater that they were surrounded by hard core bikers. What would you have done?