BIKERS by Duval Guillaume Modem Antwerp, Touche for Carlsberg

BIKERS

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Belgium
Agency Duval Guillaume Modem Antwerp
Producer Flávio Waiteman
Agency Touche
Producer Flávio Waiteman
Production Monodot
Released June 2012

Awards

London International Awards 2012
Non-Traditional Beverages - Alcoholic Bronze Winner

Credits & Description

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: CARLSBERG
Product/Service: CARLSBERG
Agency: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Entrant DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Title: BIKERS
DM/Advertising Agency: DUVAL GUILLAUME MODEM Antwerp, BELGIUM
Geoffrey Hantson/Katrien Bottez (Executive Creative Director)
Dries De Wilde (Copywriter)
Koenraad Lefever (Art Director)
Igor Nowé/Bart Creemers (Advertiser's Supervisor)
Tatiana Pierre/Charlotte Cotman (Producer)
Jonathan Moerkens/Elke Janssens (Account Manager)
Kris Hoet (Planner)
Jonathan Moerkens/Elke Janssens (Account Manager)
Kris Hoet (Planner)
Production Company: Monodot/Producer: Tatiana Pierre/Charlotte Cotman/Director: Cecilia Verheyden (Other Credits)
Description of Ambient execution
a series of unsuspecting couples bought cinema tickets, only to find as they walked in to the theater that they were surrounded by hard core bikers. What would you have done?