Carrefour Outdoor, Case study Shop Like A Jedi [image] by Publicis Bucharest, Studioset

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Shop Like A Jedi [image]

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Industry Supermarkets
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Romania
Agency Publicis Bucharest
Agency Studioset
Director Goran Mihailov
Released April 2016

Awards

Golden Drum 2016
OOH (Out of Home) Non-standard Silver Drum

Credits & Description

Campaign name: Shop like a Jedi
Registrant: Publicis Romania
Brand name: Carrefour
Designer: Costin Dragomir, Horia Cucuta
Client account director manager: Andreea Mihai - Marketing Director
Event production: Bogdan Voina
Director: Goran Mihailov
Art Director: Irina Stoleru
Executive Creative Director: Jorg Riommi
Creative director: Mihnea Gheorghiu
Account Director / Manager: Corina Tudor, Alexandra Murray
Strategic planner strategist: Raluca Iacob - Head of Strategy, Ana-Maria Olaru - Sr. Strategic Planner
Copywriter: Ruxandra Drilea
Post Production: Niki Georgiev, Bogdan Jugureanu
Production Company: Studioset, Mind Treat Studios
Other credits: Diana Dragomir - Co-Founder Mind Treat Studios, Vali Stancu, Vlad Foamete, Teo Rotaru - Programmers
Creative idea explanation: We created an interactive digital billboard that offered consumers a unique shopping experience, enabling them to shop for day-to-day groceries or Star Wars merchandise by just using The Force. Kinect technology was especially developed to make the using of The Force exactly like in the franchise, at every point of interaction, focusing on their immediate response : the more consumers concentrated/hovered with their hand over a product, the quicker they could pick it up, they could drag it, manipulate it with a tight or loose grip, and place it in a shopping cart.