SLEEPING GUYS by Leo Burnett Brussels for CENTER TER PREVENTIE VAN ZELFDODING

SLEEPING GUYS

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Belgium
Agency Leo Burnett Brussels
Creative Director Jean-Paul Lefebvre
Art Director Florence Majerus
Copywriter Guillaume Gallant
Released September 2009

Credits & Description

Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: CENTER TER PREVENTIE VAN ZELFDODING
Product/Service: SUICIDE PREVENTION CENTRE
Agency: LEO BURNETT BRUSSELS
Date of First Appearance: Sep 15 2009 12:00AM
Entrant Company: LEO BURNETT BRUSSELS, BELGIUM
Client/Advertising Manager: Hanne Claessens (Centrum ter Preventie van Zelfdoding)
Creative Director: Jean-Paul Lefebvre (Leo Burnett)
Art Director: Florence Majerus (Leo Burnett)
Copywriter: Guillaume Gallant (Leo Burnett)
Account Executive: Ellen Sonck (Leo Burnett)
Media placement: Event - University campuses - September 09
Results and Effectiveness
The centre recruited 400% more night volunteers compared to last year's action.
Creative Execution
We launched our recruitement campaign on various university campuses by showing the current night volunteers being so overworked they were tired during the day.
Insights, Strategy & the Idea
SOS Suicide Belgium (Centrum ter Preventie van Zelfdoding) receives more than 10.000 calls a year. Most of them come at night.Unfortunately, there is a lack of night volunteers.Therefore, SOS Suicide is in search for more night volunteers and wants to recruit among students.