RUGBEER by Ogilvy & Mather Buenos Aires for Cerveza Salta

RUGBEER

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Argentina
Agency Ogilvy & Mather Buenos Aires
Released June 2012

Awards

Clio Awards, 2013
Engagement Ambient Bronze
Direct Out of Home Bronze

Credits & Description

Type of entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser: CERVEZA SALTA
Product/Service: CERVEZA SALTA
Agency: OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Advertiser CERVEZA SALTA
Product CERVEZA SALTA
Entrant OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: RUGBEER
Advertiser/Client: CERVEZA SALTA
Product/Service: CERVEZA SALTA
Entrant Company: OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
DM/Advertising Agency: OGILVY & MATHER ARGENTINA Buenos Aires, ARGENTINA
Gastón Biggio (Chief Creative Officer)
Maximiliano Maddalena/Javier Mentasti (Executive Creative Director)
Martín Garrocho/Gastón Schaefer (Creative Director)
Ignacio Jardón (Copywriter)
Diego Bertagni (Art Director)
Georgina Roccatagliata (Account Supervisor)
Mike Cremona - Martín Cecci - Alejandro Travaglini (Producer)
Rodrigo Luque (Account Manager)
Rodrigo Luque (Account Manager)
Head Of Art - Diego Grandi (Other Credits)
Description of Ambient execution
Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby.
The Rugbeer by Salta beer, was created to promote Salta beer as the
rugby beer in a completely new way and make rugby playeres live an unique rugby experience at night.
For that reason we developed the first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.