LIVING BILLBOARD by McCANN WORLDGROUP PHILIPPINES Makati City, McCann Erickson Manila for Coca-cola

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Philippines
Agency McCANN WORLDGROUP PHILIPPINES Makati City
Chief Creative Officer Raul Castro
Agency McCann Erickson Manila
Released September 2010

Awards

Spikes Asia 2011
Media Use of Media Bronze

Credits & Description

Category: Best Use of Outdoor
Advertiser: THE COCA-COLA EXPORT CORPORATION
Product/Service: COCA-COLA
Agency: McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES
Executive Chairman & Chief Creative Officer: Raul Castro (McCann Worldgroup Philippines)
AVP & Deputy Executive Creative Director: Peter Acuna (McCann Worldgroup Philippines)
Head of Art: Joseph Velasquez (McCann Worldgroup Philippines)
VP, Managing Partner: Berns Chincuanco (McCann Worldgroup Philippines)
Director in-charge - Momentum: Majo Tomas (McCann Worldgroup Philippines)

The Outdoor Advert titled LIVING BILLBOARD was done by McCANN WORLDGROUP PHILIPPINES Makati City, McCann Erickson Manila advertising agencies for Coca-cola in Philippines. It was released in Sep 2010.