Corona Outdoor, Case study Luna Corona by Cramer-Krasselt

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Luna Corona

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United States
Agency Cramer-Krasselt
Executive Creative Director Derek Green
Account Supervisor Kaya Much
Released June 2013

Credits & Description

On June 14 and 15, from 238,900 miles away, the crescent moon will participate in a giant Corona billboard in downtown Manhattan, by literally becoming the slice of lime in a bottle of Corona. For more information, please visit
Client: Crown Imports
Agency: Cramer-Krasselt, Chicago
Chief Creative Officer: Marshall Ross
Executive Creative Director: Derek Green
Group Creative Directors: Derek Sherman, Jimmy Olson
Art Directors: Jimmy Olson, Brandon Knowlden, Rick Standley
Writers: Kris Kennedy, Derek Sherman
Art Buying Manager: Melissa Grein
Senior Production Manager: Julie Roberts
Assistant Studio Manager: Chris Darnielle
Group Account Director: Renee Chez
Management Supervisor: Paul Elam
Account Supervisor: Kaya Much