Diabetes Association of Sri Lanka: Fork Spoon by Saatchi & Saatchi Sri Lanka for Diabetes Association of Sri Lanka

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Diabetes Association of Sri Lanka: Fork Spoon

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Sri Lanka
Agency Saatchi & Saatchi Sri Lanka
Executive Creative Director Eric Frank
Creative Director Asanka Ilamperuma
Art Director Jagath Rathna Kumara
Copywriter Prasad Weerasekara
Photographer Dinesh Gunaratne
Released December 2011

Credits & Description

Be Careful With The Sugar

Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Prasad Weerasekara
Photographer: Dinesh Gunaratne