Doom Outdoor, Case study WALL OF SHOES by TBWA\Hunt\Lascaris Johannesburg

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Industry Insecticides
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Adam Livesey, Matthew Brink
Creative Director Justin Wright
Art Director Jade Manning
Copywriter Vincent Osmond
Producer Craig Walker, Ingrid Shellard
Photographer Vernon Reed
Account Supervisor Vanessa Maselwa
Released June 2013


Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Household Silver

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Household
Advertiser: TIGER BRANDS
Product/Service: DOOM SUPER
Executive Creative Director: Matthew Brink/Adam Livesey
Creative Director: Justin Wright
Copywriter: Vincent Osmond
Art Director: Jade Manning
Photographer: Vernon Reed
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Producer: Craig Walker/Ingrid Shellard
Account Manager: Nobesuthu Cele
Other Credits: Brett De Vos/Theo Potgieter/Lovemore Nkuna
Description of Ambient execution
South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe. To demonstrate Doom Super's legendary insect killing power, we took the most basic method of killing a bug and multiplied it by the killing power of Doom.
We constructed a 22 meter high can of Doom made entirely out of real shoes. Each sneaker, stiletto, and boot made up the individual pixels of the classic Doom Super artwork. If one shoe is deadly, imagine how deadly thousands of them are.