Galeria Melissa: Making of the animation made with 350 thousand de Post-it notes by Casa Darwin for Galeria Melissa

Adsarchive » Outdoor , Case study » Galeria Melissa » Galeria Melissa: Making of the animation made with 350 thousand de Post-it notes

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Industry Culture, Leisure & Sport
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Brazil
Agency Casa Darwin
Director Cesar Cabral
Art Director Rodrigo Leao
Released August 2011

Credits & Description

Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.
Agency: Casa Darwin
Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame

The Outdoor Advert titled Galeria Melissa: Making of the animation made with 350 thousand de Post-it notes was done by Casa Darwin advertising agency for product: Galeria Melissa (brand: Galeria Melissa) in Brazil. It was released in Aug 2011.