GATORADE CITY CIRCUIT by DDB Sydney for Gatorade

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GATORADE CITY CIRCUIT

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Industry Soft Drinks, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Australia
Agency DDB Sydney
Executive Creative Director Matt Eastwood
Creative Director Mark Harricks
Art Director Tim Green
Copywriter Tim Cairns - Senior
Account Supervisor Georgia O'brien
Typographer Design - Erwin Santoso
Illustrator Nick White
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PEPSICO
Product/Service: GATORADE
Agency: DDB SYDNEY
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Copywriter: Tim Cairns
Art Director: Tim Green
Account Manager: Matt James
Account Supervisor: Georgia O'brien
Illustrator: Nick White
Typographer: Erwin Santoso
Date of First Appearance: Aug 3 2009 12:00AM
Entrant Company: DDB SYDNEY, AUSTRALIA
Advertising Format
Outdoor Poster
Description of Ambient execution
Gatorade is a sponsor of the City2Surf. A fun run 75,000 people take part in. A run 74,500 people don’t train for. So Gatorade did something about it. We picked seven sites around Hyde Park and turned it into a training circuit in the weeks leading up to the City2Surf. We turned Sydney’s biggest park into a 1km training circuit. We consulted the Australian Institute of Sport and developed a training circuit including push ups, lunges, dips squats, abdominal plank and stretching. Using the features at each location to determine the exercise. Please view video.
Dimensions
1840mm x 1225mm
Site Location
Sydney's Hyde Park
English Translation of Main Headlines
Gatorade is a sponsor of the City2Surf. A fun run 75,000 people take part in. A run 74,500 people don’t train for. So Gatorade did something about it. We picked seven sites around Hyde Park and turned it into a training circuit in the weeks leading up to the City2Surf.We turned Sydney’s biggest park into a 1km training circuit.We consulted the Australian Institute of Sport and developed a training circuit including push ups, lunges, dips squats, abdominal plank and stretching. Using the features at each location to determine the exercise. Please view video.