Gatorade Outdoor, Case study GATORADE ADVERTISING PILLAR by DDB Berlin

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GATORADE ADVERTISING PILLAR

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Germany
Agency DDB Berlin
Creative Director Mathias Stiller, Wolfgang Schneider, Amir Kassaei
Art Director Kristoffer Heilemann
Copywriter Ludwig Berndl
Photographer Sven Glage Type Of Ad:
Released November 2004

Credits & Description

Company: DDB GERMANY, GERMANY, Berlin
Creative Director: Amir Kassaei/Wolfgang Schneider/Mathias Stiller
Copywriter: Ludwig Berndl
Art Director: Kristoffer Heilemann
Photographer: Sven Glage
Doing sports properly gets you to a point you think you can't carry on. In Germany we call this moment:innerer Schweinehund. Translated:"inner pig dog." Gatorade helps all athletes to over come this moment and kill the inner pig dog.