Google Outdoor, Case study Tactical OOH Campaign by BBH London

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Tactical OOH Campaign

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Industry Mobile phones, devices & accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United Kingdom
Agency BBH London
Production Grand Visual
Released January 2018

Credits & Description

Category: Electronics, Technology
Media: Outdoor
Brand: Google
Agency: BBH
Geo: United Kingdom
Advertising Agency: BBH London
Production / Delivery: Grand Visual, QDOT
Planning / Booking: OMD, Talon
Distributed by: OpenLoop from QDOT
Published: January 2018
Synopsis:
Google launched a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign used location, audience, traffic and moment specific data, to run contextual messaging across road, transit, and retail locations to highlight 5 key features of the new phone.