The Candidate by Publicis Italy for Heineken

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The Candidate

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Italy
Agency Publicis Italy
Creative Director Bruno Bertelli, Pietro Maestri, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano
Art Director Marco Viganò, Domenico Manno
Copywriter Michele Picci Publicis Italy
Producer Rogier Sol, Sara Nix
Account Supervisor Giada Salerno
Released June 2012

Awards

FAB Awards 2013
Best Use of Media Alcoholic Drinks FAB Award
Branded Content Alcoholic Drinks FAB Award

Credits & Description

Advertiser: HEINEKEN INTERNATIONAL
Agency: PUBLICIS ITALY
Category: Stunts & Live Advertising
Advertising campaign: THE CANDIDATE
Creative Director: Cristiana Boccassini
Art Director: Domenico Manno
Art Director: Marco Viganò
Copywriter: Michele Picci
Other Credits: Brand Manager: Daniela Gorni (Heineken)Group Brand Manager: Roberto Giugliano (Heineken)Mr. Dario Gargiulo - Manager Heineken Digital Strategic planner: Bruno Tecci Publicis Italy Production C
Creative Director: Bruno Bertelli
Account Supervisor: Giada Salerno
Producer: Rogier Sol
Producer: Sara Nix