Choosing the right mattress takes time by Kaspen/Jung von Matt Prague, Pintlich Production for IKEA

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Choosing the right mattress takes time

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Industry Household maintenance & pet products, Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Czech Republic
Agency Kaspen/Jung von Matt Prague
Agency Pintlich Production
Released February 2015

Awards

PIAF, 2015
Flash Impact - Bronze

Credits & Description

Entrant Kaspen/Jung von Matt, a.s.
Title Choosing the right mattress takes time
Advertiser IKEA
Product/Service: Mattresses
Industry: House, Garden & Pets
Creative Director Lester Tullett (Kaspen/Jung von Matt)
Copywriter Jakub Vysloužil (Kaspen/Jung von Matt)
Art director Aleš Kolaja (Kaspen/Jung von Matt)
Account Manager Lucie Čámská (Kaspen/Jung von Matt)
Production Pintlich Production (Pintlich Production)
Brief description: IKEA has a great range of mattresses to fit all shapes. But the only way to know which one is best for you is to come in and try them all. This campaign aimed to show the wide range of mattresses and stimulate trial. It specifically uses electronic media to achieve this. A woman tries each mattress, rolling left to right, then onto the next. She’s perfectly timed with the viewer on the escalator. So he follows her whole journey until she finds the perfect one at the end of the 6 posters.