Jc Decaux Outdoor, Case study The Route [Presentation Image] by Y&R Sao Paulo

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The Route [Presentation Image]

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Industry Traffic safety, Mobile applications
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Brazil
Agency Y&R Sao Paulo
Creative Group Head Rafael Pitanguy
Creative Director Kleyton Mourao, Felipe Pavani, Beto Rogoski, Rafael Pitanguy
Released November 2017

Awards

Lions Communication 2018
Outdoor Lions Dynamic Digital Screens Gold Lion
Outdoor Lions Innovation > Standard Sites Bronze Lion

Credits & Description

Brand JC DECAUX
Entrant Y&R BRAZIL SAO PAULO
Y&R BRAZIL Sao Paulo, Brazil Entrant Company
Y&R BRAZIL Sao Paulo, Brazil Idea Creation
Rafael Pitanguy Y&R SAO PAULO Creative Vice President
Rafael Pitanguy Y&R SAO PAULO Creative Director
Kleyton Mourão Y&R SAO PAULO Creative Director
Beto Rogoski Y&R SAO PAULO Creative Director
Felipe Pavani Y&R SAO PAULO Creative Director
Victor Sant`Anna Victor Sant`Anna Creative Director
Denon Oliveira Y&R SAO PAULO Creatives
Flavio Cherem Y&R SAO PAULO Creatives
Rafael Horta Rafael Horta Creatives
BizSys Creative BizSys Creative Technology and Innovation
Nicole Godoy Y&R SAO PAULO Agency Production Team
Camila Naito Y&R SAO PAULO Agency Production Team
Thais Gordon Y&R SAO PAULO Agency Production Team
Anderson Rocha Y&R SAO PAULO Agency Production Team
Raiz Estúdio Raiz Estúdio Producer
Selo.ms Selo.ms Producer
Wesley Aguiar Wesley Aguiar Director
Pedro Viana Pedro Viana / Victor Versolato Cinematographer
Victor Versolato Pedro Viana / Victor Versolato Cinematographer
Wesley Aguiar Wesley Aguiar Art Director
João Otávio João Otávio Art Director
João Otávio Lima João Otávio Lima Executive Producer
Felipe Imperio Felipe Imperio Executive Producer
João Vitor Almeida João Vitor Almeida / João Vitor Miro Assistent of Executive Production
João Vitor Miro João Vitor Almeida / João Vitor Miro Assistent of Executive Production
Wesley Aguiar Wesley Aguiar Edition
Pedro Viana Pedro Viana Edition
Murilo Dantas Y&R SAO PAULO Edition
Zeca Y&R SAO PAULO Animation
André Finhana Y&R SAO PAULO Animation
Victor Versolato Victor Versolato Post Production
Coletiva Produtora Coletiva Produtora Sound Studio
Ignacio Sodre Ignacio Sodre Sound Producer
Entry Summary
In Brazil, digital billboards technology isn’t available in all of the cities, that’s why we couldn’t amplify the execution of our idea in national scale.
Brief Explanation
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance.
Data goes from mobile to OOH. We use a traditional media in a non-traditional way.