SNOOP DOGG'S SMOKABLE BOOK by Pereira & O'Dell San Francisco for SNOOP DOGG

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SNOOP DOGG'S SMOKABLE BOOK

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Industry Publishing, streaming & media
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United States
Agency Pereira & O'Dell San Francisco
Released June 2012

Awards

Cannes Lions 2012
Branded content & entertaiment lions Best use or integration of offline media such as print, outdoor etc Gold
Outdoor Lions Small Scale Special Solutions Bronze

Credits & Description

Type of entry: Ambient
Category: Small Scale Special Solutions
Advertiser: SNOOP DOGG
Product/Service: KING SIZE SLIM ROLLING PAPERS
Agency: PEREIRA & O'DELL San Francisco, USA
Advertiser SNOOP DOGG
Product KING SIZE SLIM ROLLING PAPERS
Entrant PEREIRA & O'DELL San Francisco, USA
Type of Entry: Ambient
Category: Small Scale Special Solutions
Title: SNOOP DOGG'S SMOKABLE BOOK
Advertiser/Client: SNOOP DOGG
Product/Service: KING SIZE SLIM ROLLING PAPERS
Entrant Company: PEREIRA & O'DELL San Francisco, USA
DM/Advertising Agency: PEREIRA & O'DELL San Francisco, USA
Pj Pereira (Chief Creative Officer)
Aricio Fortes/Paulo Coelho (Creative Director)
Aricio Fortes/Pj Pereira (Copywriter)
Paulo Coelho (Art Director)
Paulo Coelho (Illustrator)
Rob Mangobrang (Typographer)
Snoop Dogg/Nick Adler/Teff Mogus (Advertiser's Supervisor)
Drew Saucedo/Bill Spangler (Producer)
Colin Spooner (Account Manager)
Colin Spooner (Account Manager)
Description of Ambient execution
Introducing Rolling Words, Snoop Dogg’s smokable songbook, created to advertise Snoop’s rolling papers brand.
Each page is an actual rolling paper with one of Snoop’s greatest hits written on it, in non-toxic ink.
Rolling Words books were part of a limited-edition series and were handed out as giveaways to influencers at special events like Coachella Music Festival.