Lenor Outdoor, Case study Lenor: Flower Wraps by Grey Bucharest

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Lenor: Flower Wraps

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Industry Washing powders & Detergents
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Romania
Agency Grey Bucharest
Creative Director Claudiu Dobrita Mather Advertures
Art Director Bob Toma
Copywriter Alex Strimbeanu
Producer Eugen Alexe, Mihai Draghici
Account manager Roxana Matasel
Released May 2010

Credits & Description

In creating awareness for Lenor's flower scented laundry softener range, Grey Bucharest took it to the streets and offered florists Lenor-designed flower wraps they used for their bouquets, surprising customers and by-passers and spreading the message in a fresh way.

Client: Procter&Gamble
Agency: Grey Bucharest
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Producer: Mihai Draghici, Eugen Alexe
Account manager: Roxana Matasel
Country: Romania