|Industry||Washing powders & Detergents|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles, Case study|
|Creative Director||Claudiu Dobrita Mather Advertures|
|Art Director||Bob Toma|
|Producer||Eugen Alexe, Mihai Draghici|
|Account manager||Roxana Matasel|
Credits & Description
In creating awareness for Lenor's flower scented laundry softener range, Grey Bucharest took it to the streets and offered florists Lenor-designed flower wraps they used for their bouquets, surprising customers and by-passers and spreading the message in a fresh way.