LG Outdoor, Case study "Washing Tunnel" by Y&R Johannesburg

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"Washing Tunnel"

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Industry Electronic Devices & Home Appliances, Washing Machines
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Michael Blore Liam Wielopolski
Creative Director Ian Franks
Art Director Steve Dirnberger, Bruce Murphy
Copywriter Eric Wittstock, Katherine Glover
Producer Hansa Winshaw, Gerry Jennings
Account Supervisor Mandisa Ngubane
Released February 2010

Credits & Description

Category: Stunts & Live Advertising
Product/Service: WASHING MACHINE
Date of First Appearance: Mar 4 2011
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Eric Wittstock/Katherine Glover
Art Director: Bruce Murphy/Steve Dirnberger
Art Buyer: Katherine Legg
Account Supervisor: Mandisa Ngubane
Producer: Hansa Winshaw/Gerry Jennings
Account Manager: Lynton Asbury
Planner: Jessica Schultz