FRY LIGHTS by Leo Burnett Chicago for McDonald's

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FRY LIGHTS

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United States
Agency Leo Burnett Chicago
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Retail Stores, Restaurants & Fast Food Outlets Bronze

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Retail Stores, Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: McDONALD'S FRIES
Agency: LEO BURNETT CHICAGO, USA
Advertiser McDONALD'S
Product McDONALD'S FRIES
Entrant LEO BURNETT CHICAGO, USA
Type of Entry: Billboards & Street Furniture
Category: Retail Stores, Restaurants & Fast Food Outlets
Title: FRY LIGHTS
Advertiser/Client: McDONALD'S
Product/Service: McDONALD'S FRIES
Entrant Company: LEO BURNETT CHICAGO, USA
DM/Advertising Agency: LEO BURNETT CHICAGO, USA

Susan Credle (Chief Creative Officer)
John Montgomery (Executive Creative Director)
Avery Gross/Brian Shembeda (Creative Director)
Rene Delgado/Alex Esseveld (Copywriter)
Rene Delgado/Alex Esseveld (Art Director)
Ross Greenblat/Samantha Howes (Producer)
Jennifer Cacioppo/Pam Kosanke/Barbara Thompson/Vernon Williams (Account Manager)
Jennifer Cacioppo/Pam Kosanke/Barbara Thompson/Vernon Williams (Account Manager)
Media Agency: Omd (Other Credits)