McDonald's: Ice Sculpture Stunt (Video) by Bos Canada, Cossette Vancouver, Leo Burnett Iberia Madrid for McDonald's

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Canada
Agency Bos Canada
Creative Director Rob Sweetman, Bryan Collins
Creative Scott Schneider, Bart Batchelor, Eric Arnold, Mike Felix, Jeff Shorkey
Agency Cossette Vancouver
Creative Director Rob Sweetman, Bryan Collins
Creative Scott Schneider, Bart Batchelor, Eric Arnold, Mike Felix, Jeff Shorkey
Agency Leo Burnett Iberia Madrid
Released August 2011

Credits & Description

McDonald’s Canada and Cossette in Vancouver have brought to life one of the first interactive ice sculptures this summer on behalf of McDonald’s Restaurants in Alberta, driving consumer interest in the company’s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling loonies, shaped into McDonald’s famous Golden Arches™. The ice melted on a summer Saturday, consumers chipped away at the sculpture to collect their ‘bounty.’ The sculpture was strategically placed near the Sylvan Lake Pier – an area frequented by young adults and families, and surrounded by recreational summer activities – in order to attract high levels of interaction. Supported by a ‘beach party’ – the day also featured a DJ, street promotional teams, hula hooping, limbo contests and giveaways.
Advertising Agency: Cossette, Vancouver, Canada
Account Lead: Kristen Sandberg
Account Team: Cori White, Lyndsay Stewart, Danielle Thibaudeau
Creative Directors: Rob Sweetman, Bryan Collins
Creatives: Scott Schneider, Jeff Shorkey, Bart Batchelor, Mike Felix, Eric Arnold
Broadcast Producer: Mike Hasinoff

The Outdoor Advert titled McDonald's: Ice Sculpture Stunt (Video) was done by Bos Canada, Cossette Vancouver, Leo Burnett Iberia Madrid advertising agencies for product: Mcdonald's (brand: McDonald's) in Canada. It was released in Aug 2011.