Mc Code by DDB Sao Paulo for McDonald's

Mc Code

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Paulo Coelho Ogilvy Brasil
Creative Director Carlos Schleder, Adriano Alarcon
Art Director Douglas Mussashi Shintaku, Leandro Vilas Boas
Copywriter Hélio Maffia, Erick Stossel
Photographer Sergio Prado, Kaue Uema
Account Supervisor Caroline Pintarelli
Released March 2016

Awards

Cannes Lions 2016
Outdoor Digital Outdoor: Static Digital Billboards / Posters Bronze Lion

Credits & Description

Brand: Mc Donalds
Country: Brazil
Advertising Agency: Ddb Brasil, São Paulo
Entrant Company: Ddb Brasil, São Paulo
Media Agency: Ddb Brasil, São Paulo
Pr Agency: Ddb Brasil, São Paulo
Production Company: Ddb Brasil, São Paulo
Additional Company: Ddb Brasil, São Paulo
Team Production: Breno Oliveira (Partizan)
Copywriter: Erick Stossel (Ddb Brasil)
Copywriter: Hélio Maffia (Ddb Brasil)
Chief Interactive Officer: Igor Puga (Ddb Brasil)
Sound Producer: James Pinto (Jamute)
Art Director: Leandro Vilas Boas (Ddb Brasil)
Art Assistant: Mauro Elton (Ddb Brasil)
Executive Creative Director: Paulo Coelho (Ddb Brasil)
Photographer: Kaue Uema (Ddb Brasil)
Media Director: Vilma Morais (Ddb Brasil)
Rtvc Director: Fabiano Beraldo (Ddb Brasil)
Account Assistant: Graziella Ciberi (Ddb Brasil)
Rtvc Producer: Juarez Leite Lima (Ddb Brasil)
Media Coordinator: Kellvyn Maior (Ddb Brasil)
Account Vice President: Marcelo Passos (Ddb Brasil)
Executive Director: Paulo Schimidt (Academia De Filmes)
Media Vice President: Adrian Ferguson (Ddb Brasil)
Creative Director: Adriano Alarcon (Ddb Brasil)
Sound Producer: Amy Golembeski (Jamute)
Digital Production Company: Bizsys (Bizsys)
Account Supervisor: Caroline Pintarelli (Ddb Brasil)
Project Manager: Fernando Tolusso (Ddb Brasil)
Graphic Producer: Nereu Marinho (Ddb Brasil)
Chief Creative Officer: Aricio Fortes (Ddb Brasil)
Project Manager: Leonardo Santos (Ddb Brasil)
Photographer: Sérgio Prado (Ddb Brasil)
Rtvc Producer: Aline Fernandes (Ddb Brasil)
Film Director: André Vidigal And Boca Ceravolo (Academia De Filmes)
Production Director: Clariana Costa (Ddb Brasil)
Project Manager: Lais De Castro (Ddb Brasil)
Motion Designer: Rafael Braga (Ddb Brasil)
Production Director: Tais Caetano (Academia De Filmes)
Creative Director: Carlos Schleder (Ddb Brasil)
Account Director: Claudia Profili (Ddb Brasil)
Project Director: Eduardo Martin (Ddb Brasil)
Sound Production Company: Jamute (Jamute)
Art Director: Mussashi Shintaku (Ddb Brasil)
General Media Director: Vicente Varela (Ddb Brasil)
Cinematographer: Vinicius Moreira Araujo (Academia De Filmes)