McDonald's Outdoor, Case study McDonald's: Smoothies by Cossette Vancouver

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McDonald's: Smoothies

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Canada
Agency Cossette Vancouver
Art Director Lisa Lebedovich
Copywriter Katie Ainsworth
Producer April Haffenden
Released June 2012

Credits & Description

Media: Outdoor
Geo: Canada
Category: Food
Agency: Cossette
Brand: McDonald's
To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.

Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Katie Ainsworth
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Katie Ainsworth
Producer: April Haffenden
TSA Production Artist: Dennis Bayluk
Studio Artist: Rob Horsman
Group Account Director: Nadine Cole
Account Director: Kim Prosser
Account Executive: Shirley Lam
Published: April 2012