Nestle Outdoor, Case study NESTLÉ COMING TO YOU ON BOARD by B+G

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NESTLÉ COMING TO YOU ON BOARD

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Industry Grocery and Other foods
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Brazil
Agency B+G
Creative Director Rodrigo Costabeber
Art Director Alex Diniz, Ana Paula Moreno
Copywriter Nancy Steagall
Producer Ligia Rovere, Rodrigo Ferreira, Raquel Carletti, Daniele Doria
Released January 2012

Credits & Description

Category: Special Build
Advertiser: NESTLÉ
Product/Service: FLOATING SUPERMARKET
Agency: B+G
Chief Creative Officer: Luis Bartolomei
Executive Creative Director: Rodrigo Costabeber
Creative Director: Rodrigo Costabeber
Copywriter: Nancy Steagall
Art Director: Alex Diniz/Ana Paula Moreno
Account Supervisor: Evelyn Andrade
Producer: Ligia Rovere/Daniele Doria/Rodrigo Ferreira/Raquel Carletti
Account Manager: Alessandra Christiansen
Planner: Alexandre Mori
Account Manager: Alessandra Christiansen
Planner: Alexandre Mori
Other Credits: Luiz Correa (Architect)
English Translation of Main Headlines
Nestlé Coming to You on Board.
Ambient Execution Description
Nestlé has been developing the social program of door-to-door sales called 'Nestlé até você' (Nestlé coming to you) with the aim of providing nutrition and creating income opportunities for needy communities. Our challenge has been to make the program get to the riverside population of the Amazon region in order to nourish families, create jobs and raise people’s environmental awareness. Thus we created the first floating supermarket in Brazil. Based on a study of the local shopper behavior, we designed the adequate architectonic structure, communication and ambientation project to take more than 300 products to over 18 low-income communities thus supplying grocery items to more than 800,000 people a year.
An extraordinary brand and environmental experience through the Amazon river.
Get on Board with Nestlé.