Renovated Ambients, 1 by Jung Von Matt/Elbe Hamburg, Miami Ad School Hamburg for Obi

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Renovated Ambients, 1

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Industry Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Germany
Agency Jung Von Matt/Elbe Hamburg
Executive Creative Director Doerte Spengler-Ahrens
Creative Director Florentin Hock, Eva Stetefeld
Art Director Michael Wilde, Christina Duskanich, Nadine Nolepa
Creative Florentin Hock
Photographer Maximilian Kempe
Agency Miami Ad School Hamburg
Executive Creative Director Doerte Spengler-Ahrens
Creative Director Florentin Hock, Eva Stetefeld
Art Director Michael Wilde, Christina Duskanich, Nadine Nolepa
Creative Florentin Hock
Photographer Maximilian Kempe
Production Virus
Released March 2016

Awards

One Show, 2016
Print & Outdoor Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Merit

Credits & Description

Client: Obi & Co Deutschland
Title: Renovated Ambients
Category: Household Goods / Cleaning Products / Consumer Products
Agency: Jung von Matt Ag / Hamburg
Art Director: Michael Wilde, Nadine Nolepa, Michael Wilde, Nadine Nolepa, Christina Duskanich
Writer: Markus Oelschlaeger, Sofia Christidou
Creative Director: Florentin Hock, Eva Stetefeld
Production Company: virus/Markenfilm Crossing Gmbh / Hamburg
Agency Producer: Dennis Wendt, Christopher Kehrhahn
Creative Team: Florentin Hock
Executive Creative Director: Doerte Spengler-Ahrens, Doerte Spengler-Ahrens
Photographer: Maximilian Kempe
Additional URL: https://cloudnine.jvm.de/index...
Brief Explanation
We invented a new form of advertising: instead of showing our products on billboards, we used them to renovate different areas throughout cities, withing the size of regular billboards. Metro stations, parks, subways and public restrooms were given new life. People could interact with the projects, and OBI proved once again that a well-done project is sometimes the best form of advertising.