Oechsle Outdoor, Case study Lo Que Mamá No Quiere [spanish] by Fahrenheit DDB Lima

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Lo Que Mamá No Quiere [spanish]

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Industry Supermarkets
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Peru
Agency Fahrenheit DDB Lima
Executive Creative Director Ricardo Chadwick
Creative Director Sergio Franco Tosso
Art Director Yoshi Ishikawa
Copywriter Hugo Elespuru
Production Senor Z
Director Chinón, Bacha
Released May 2017

Awards

El Ojo Festival 2017
PR Acciones de Comunicaciones Corporativas Oro
Directo Acciones En El Campo Bronce
Promo y Activación Promociones y Activaciones En El Punto de Venta Bronce

Credits & Description

Category: Retail Services
Media: Film
Brand: Oechsle
Product: Institucional Día de La Madre
Agency: Fahrenheit
Geo: Peru
Advertising Agency: Fahrenheit DDBl, Lima, Peru
Executive Creative Director: Ricardo Chadwick
Executive Account Director: Alberto Goachet
Creative Director: Sergio Franco Tosso
Head of Art: Luciano Leone
Copywriter: Hugo Elespuru
Art Director: Yoshi Ishikawa
Agency Producers: Vane Díaz, Alexandra Barrio
Production Company: Señor Z
Directors: Bacha, Chinon
Published: May 2017
Description: We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive.

Agency: Fahrenheit Ddb
Campaña/Title: Lo Que Mamá No Quiere
Anunciante/Brand: Oechsle
País/Country: Perú
Producto/Product: Oechsle