Peres Centre for Peace: Blood Relations by BBR Saatchi & Saatchi Israel for Peres Centre for Peace

Adsarchive » Outdoor , Case study » Peres Centre for Peace » Peres Centre for Peace: Blood Relations

Pin to Collection
Add a note
Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Israel
Agency BBR Saatchi & Saatchi Israel
Copywriter Shachar Ayalon
Designer Steve Reiches
Producer Bosmat Marmarely
Released November 2011

Credits & Description

To demonstrate the power of creativity in a troubled region, this unique event brought together Palestinans and Israelis who have lost family members in the conflict to donate their blood, side by side, as a symbolic act of healing. This project came about as a result of BBR Saatchi & Saatchi's challenge to creative minds around the world to present ideas to bring these people together.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency CEO: Yoram Levi
Creative managers: Eran Nir, Tomer Gidron, Eddie Goldenberg
Art director: Nathan Freifeld
Copywriter: Shachar Ayalon
Planning: Guy Gordon, Rachel Friend
Designer: Steve Reiches
Technologist: Leonid Angarov
Account group head: Nir Federbush
Accont supervisor: Lee Bryn
Account executives: Noa Sharf, Sharon Taggar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely

The Outdoor Advert titled Peres Centre for Peace: Blood Relations was done by BBR Saatchi & Saatchi Israel advertising agency for product: Peres Centre for Peace (brand: Peres Centre for Peace) in Israel. It was released in Nov 2011.