FROM PERÚ FOR PERU by Y&R Lima for Peru

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FROM PERÚ FOR PERU

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Industry Transport, travel & tourism
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Peru
Agency Y&R Lima
Released June 2011

Awards

One Show 2012
One Show Entertainment Cinema / Documentaries Merit

Credits & Description

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: PROM PERÚ
Product/Service: PERU TOURISM
Agency: Y&R Lima, PERU
Advertiser PROM PERÚ
Product PERU TOURISM
Entrant Y&R Lima, PERU
Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: FROM PERÚ FOR PERU
Advertiser/Client: PROM PERÚ
Product/Service: PERU TOURISM
Entrant Company: Y&R Lima, PERU
DM/Advertising Agency: Y&R Lima, PERU
Flavio Pantigoso (Executive Creative Director)
Flavio Pantigoso (Copywriter)
Christian Sánchez (Art Director)
Gabriela Misari (Account Supervisor)
Patricia De La Cuba (Producer)
Carla Wilson (Account Manager)
Eduardo Grisolle (Planner)
Carla Wilson (Account Manager)
Eduardo Grisolle (Planner)
Description of Ambient execution
A Peruvian delegation went to the homonym town of Peru in Nebraska to show them all the wonderful things about being Peruvians. By doing so they were able to show Peruvians, from Perú in South America, all the assets that should make them feel pride in their country such as delicious food and a rich culture amongst other things.