RIOGaleão Airport Outdoor, Case study Changing Destinies by Agencia3 Rio De Janeiro

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Changing Destinies

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Industry Airports, Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Brazil
Agency Agencia3 Rio De Janeiro
Creative Director Fabio Onofre
Art Director Marcelo De Holanda
Copywriter Thiago Moreno
Production Movie Machine
Service Agency Nova Onda
Released March 2017

Credits & Description

Advertised brand:RIOgaleão
Advert title(s): Aeroporto Maria da Penha
Advertising Agency: Agência3, Rio de Janeiro, Brazil.
Creative Vice-President: Paulo Castro
Vice-president of Strategy: Eduardo Barbato
Creative Director: Fábio Onofre
Art Director: Marcelo Holanda
Copywriter: Thiago Moreno
Creative Assistant: Lucas Afonso
Other additional credits:
Movie Machine ( Film production),
Nova Onda Studios ( Sound production)
Published/Released (03/ 2017)
Synopsis: On International Women's Day, to get attention to gender violence, we renamed RIOGaleão Airport for the name of the biggest icon in the fight against it: Maria da Penha, who names the law against domestic violence in Brazil. The same action was taken online on the airport's social network profiles and with the support of digital influencers that also changed their names. For the first time, a brazilian airport had a woman's name, provoking and unprecedented debate over representativeness.