|Industry||Hospitals, Healthcare facilities & Medical Services|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles, Case study|
|Executive Creative Director||Eaknarong Vijittissadee|
|Copywriter||Eaknarong Vijittissadee, Jittipa Thanasiripong, Sirisa Surakarnwit|
|Photographer||Paapniyom Co. Ltd.|
Credits & Description
Brief: Romrawin, the Skin Body Rejuvenation Clinic has two flagship branches in the business district located on 2nd and 4th floor of Central Chidlom department store. In this department store, there are plenty of beauty clinics and the market is highly competitive. While other brands spread their advertisement around the store, Romrawin has only one elevator ad on the 1st floor to communicate with the targets. So the challenge is how to make this elevator ad stand out and attract a large amount of people that walk by not to walk pass but to go to the clinic.