Little Billboard by BBDO Toronto for Smart

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Little Billboard

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Canada
Agency BBDO Toronto
Executive Creative Director Ian Mackellar
Art Director Jaimes Zentil
Copywriter Craig Mcintosh
Photographer Ross Proietti
Typographer Evan Dermitt
Released November 2010

Awards

One Show 2011
One Show Out Of Home / Campaign Merit

Credits & Description

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar
Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.