Sony Ericsson Outdoor, Case study Sony Ericsson: Cinema Stunt by Saatchi & Saatchi Moscow

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Sony Ericsson: Cinema Stunt

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Industry Mobile phones, devices & accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Russia
Agency Saatchi & Saatchi Moscow
Released June 2009


MIAF Awards 2010
Media projects The best TV or cinema usage Third place

Credits & Description

When you have a phone like the Sony Ericsson Vivaz which records video in HD, the ‘please turn off your mobile phone’ message at the beginning of a cinema film is even more important. Disturbing people is one thing, recording the film on your mobile is another.