St Matthew-in-the-city Outdoor, Case study St Matthew in the City: Kate Sheppard by Whybin\TBWA Auckland

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St Matthew in the City: Kate Sheppard

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Industry Public awareness, Political/Religious/Trade Organizations
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Creative Tara Mckenty Iain Nealie
Designer Frank Turner Whybin Tbwa
Released November 2011

Credits & Description

Nov 2011 and the New Zealand election has caused about as much real debate as a game of croquet. Meanwhile, Europe is going âto hell in a hand-basketâ but never mind that, the All Blacks are World Champions, summer beckons, and all the National Party need to do to stay in power is turn up and not open their mouths. Itâll be a miracle if more than 60% turn out to vote.

In line with St Matthewâs cause of creating conversation around subjects that matter, Whybin TBWA Tequila, Auckland wanted to remind people that there was a time when 50% of the population werenât even allowed to vote, and that people had to protest and suffer in order to get this âprivilegeâ.

St Matthew is apolitical, and donât mind who people choose to vote for, just so long as they exercise their right to vote, so we brought to life the story of Kate Sheppard.

Kate who? Sheâs the face that adorns every $10 note - yet few New Zealanders could name her. In fact, Kate led the womenâs suffrage movement in NZ and was instrumental in making us the first country in the world to give women the vote.

Our Kate was chained to the billboard in the name of free speech.

Category: Public interest
Client: St Matthew in the City Church
Agency: WhybinTBWATequila, Auckland
Country: New Zealand
Executive Creative Director: Andy Blood
Creative: Tara McKenty
Post production: Michelle Hong
Designer: Frank Turner