PARKING TICKET by Saatchi & Saatchi London for T-Mobile

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PARKING TICKET

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United Kingdom
Agency Saatchi & Saatchi London
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Stunts & Live Advertising Bronze

Credits & Description

Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: T-MOBILE
Product/Service: T-MOBILE
Agency: SAATCHI & SAATCHI London, UNITED KINGDOM
Advertiser T-MOBILE
Product T-MOBILE
Entrant SAATCHI & SAATCHI London, UNITED KINGDOM
Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: PARKING TICKET
Advertiser/Client: T-MOBILE
Product/Service: T-MOBILE
Entrant Company: SAATCHI & SAATCHI London, UNITED KINGDOM
DM/Advertising Agency: SAATCHI & SAATCHI London, UNITED KINGDOM

Paul Siburn/Kate Stanners (Executive Creative Director)
Stephen Howell/Piers O'kelly (Copywriter)
Rick Dodds/Liam Scott (Art Director)
Post Production - The Mill (Illustrator)
Sound Design - Grand Central (Typographer)
Editor - John Mayes/Guy Savin (Art Buyer)
Laura Mills (Account Supervisor)
James Faupel (Producer)
Martin Mclaughlin (Account Manager)
Tom Gibson (Planner)
Martin Mclaughlin (Account Manager)
Tom Gibson (Planner)
Director - Jamie Rafn/Production Co Producer - Ray Leakey/Business Leader - Charles Pym (Other Credits)

Description of Ambient execution
Your phone bill is often more than you thought it would be, but not with T-Mobile’s You-Fix. So we created a stunt that turned a nasty surprise into a nice one. We issued hundreds of parking tickets all across Britain, but instead of a fine, we put cash inside and secretly filmed motorists’ reactions.