TAMANNA Outdoor, Case study SEPTEMBER CHRISTMAS by DraftFCB Beirut

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SEPTEMBER CHRISTMAS

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Lebanon
Agency DraftFCB Beirut
Media Bpn
Released January 2013

Awards

Dubai Lynx 2013
PR BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT GOLD
PR NON-CORPORATE SILVER
Outdoor STUNTS & LIVE ADVERTISING BRONZE

Credits & Description

Client TAMANNA
Product TAMANNA
Entrant HORIZON DRAFTFCB Beirut, LEBANON
Type of Entry: Outdoor: Ambient
Category: STUNTS & LIVE ADVERTISING
Title: SEPTEMBER CHRISTMAS
Product/Service: TAMANNA
Entrant Company : HORIZON DRAFTFCB Beirut, LEBANON
Advertising Agency : HORIZON DRAFTFCB Beirut, LEBANON
Advertising Agency 2 : HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES
Media Agency : BPN Beirut, LEBANON
Name Position
Alain Hochar Chief Creative Officer
Paola Mounla (Associate Creative Director) Souliman Alchair (Associate Creative Director) Creative Director
Kamlesh Shankar (Senior Copywriter) Copywriter
Siham Saad (Senior Art Director) Art Director
Roger Moukarzel (Photographer) Andre Chammas (Director) Photographer
Aline Baddour (Senior Account Director) Account Supervisor
Description of Ambient execution:
'September Christmas' was a live event that took place in Beirut Souks. The event was Tamanna's public fulfillment of 8-year old cancer patient Carmen's wish for an iPad at Christmas. Tamanna, is a non-profit organization that grants the wishes of critically ill children in Lebanon. They needed to raise awareness of their cause and highlight the impact of granting a wish.