Tiger Beer Outdoor, Case study Air-Ink [image] 5 by Marcel Sydney

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Air-Ink [image] 5

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Industry Beers and Ciders, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market Australia
Agency Marcel Sydney
Executive Creative Director Scott Huebscher
Senior Art Director Jeremy Hogg, Leslie Sharpe
Senior Copywriter Kevin Masters, Gavin Chimes
Production Goodoil Films
Released December 2016

Awards

Spikes Asia 2017
Outdoor Integrated Campaign Led By Outdoor Bronze Spike

Credits & Description

Client: Heineken Asia Pacific Pte. Ltd.
Agency: Heineken Asia Pacific Singapore, Singapore
Entrant: Heineken Asia Pacific Singapore, Singapore
Idea Creation: Marcel Sydney, Australia
Media Placement: Starcom London, United Kingdom
Media Placement 2: Flora&Faunavisions Berlin, Germany
Media Placement 3: Starcom Singapore, Singapore
Media Placement 4: Spark Foundry New York, Usa
Media Placement 5: Curious Few, Hong Kong
Pr: Edelman Singapore, Singapore
Pr 2: Msl Hong Kong Kwun Tong, Hong Kong
Pr 3: Ogilvy Public Relations Worldwide Singapore, Singapore
Pr 4: Schroder+Schombs Pr Berlin, Germany
Pr 5: Braya New York, Usa
Production: Goodoil Films Sydney, Australia
Production 2: Heckler Sydney, Australia
Production 3: Squeak E Clean Productions Los Angeles, Usa
Additional Company: Graviky Labs Bangalore, India
Founder / Creative Chairman: David Nobay (Marcel Sydney)
Executive Creative Director: Scott Huebscher (Marcel Sydney)
Senior Copywriter: Gavin Chimes (Marcel Sydney)
Senior Art Director: Leslie Sharpe (Marcel Sydney)
Head Of Production: Holly Alexander (Marcel Sydney)
Creative Technologist: Anirudh Sharma (Graviky Labs)
Senior Print Producer: Chris Beghin (Marcel Sydney)
Senior Print Producer: Simon Davis (Marcel Sydney)
Client Services Director: Ryan Bernal (Marcel Sydney)
Account Director: Alex Buckland (Marcel Sydney)
Chief Strategy Officer: Iona Macgregor (Marcel Sydney)
Senior Planner: Cathy Song (Marcel Sydney)
Account Manager: Knox Cassidy (Marcel Sydney)
Account Manager: Osmond Go (Marcel Sydney)
Traffic Manager: Toni Carter (Marcel Sydney)
Head Of Art: Emmanuel Bougneres (Marcel Sydney)
Senior Art Director: Jeremy Hogg (Marcel Sydney)
Senior Copywriter: Kevin Masters (Marcel Sydney)