Time Out Outdoor, Case study THIS WAY OUT by Babel Paris

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Industry Magazines
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market France
Agency Babel Paris
Executive Creative Director Christophe Ghewy, Paul Wauters
Art Director Kamel Makhloufi, Frederic Munoz
Copywriter Romain Grange, Jean Desportes
Producer Jeanne Halfon
Account Supervisor Anne Levesque
Illustrator Mark Borgoins
Released April 2013

Credits & Description

Agency: BABEL
Category: Small Scale Special Solutions
Account Supervisor: Anne Levesque
Copywriter: Jean Desportes
Producer: Jeanne Halfon
Art Director: Kamel Makhloufi
Account Manager: Laure Truchot
Illustrator: Mark Borgoins
Executive Creative Director: Paul Wauters
Account Manager: Rosie Clifton Van Vliet
Copywriter: Romain Grange
Art Director: Frederic Munoz
Ambient Execution Description
To make Parisians aware of Time Out's nightlife expertise, we decided to make the brand a synonym for 'going out', or rather the french word for it: 'sortie'. As 'sortie' also means 'exit', all we had to do is stick the Time Out logo next to every exit sign in public places: metro, train station, museums, parkings, shopping centres, office buildings, public buildings,...Simple, cheap, efficient.